Gucci Museo in Florence

In 1921, Guccio Gucci (love the name) founded the Gucci company in Florence, so it makes sense for the city to have its own Gucci Museum. The museum is housed in the Palazzo della Mercanzia overlooking the famous Piazza della Signoria with its Neptune Fountain and copy of Michelangelo’s David and close to the much more famous Uffizi Gallery. The museum also includes a very popular cafe on that square.

View from Museum

View from the Gucci Museo over Piazza dell Signoria

The collection is an interesting overview of the brand’s items from luggage to car to clothes and handbags. Unfortunately, it does not include any jewelry and watches and could also use more examples of scarves.

At the beginning, the company specialized in travelware and accessories, so it makes sense that the collection includes a lot of suitcases and and travel sets, many in exotic leathers such as crocodile or ostrich and of course, the famous logo.

I was surprised to see that Gucci worked with Cadillac in the 70s to create a Gucci model, also on display in the museum.

Gucci Car

The Gucci Model of Cadillac

Most of the evening dresses on display are not behind glass, so it is possible to take a very close look at the craftsmanship of the amazing gowns adorned with feathers, crystals, and more. The dark rooms with black walls and floors let the gowns shine in the spotlights:

Gucci Evening Dresses

Gucci Evening Dresses

One room highlights the Flora print, first created for Princess Grace of Monaco; another room focuses on bags with the famous curved bamboo handle. And of course, a whole room is devoted to fashion showcasing the brand’s famous double-G logo.


GG Monogram Fashion

I was the only visitor on a late weekday afternoon at the beginning of February, which is quite different to a lot of other museums in Florence that are busy even now in winter. The museum is rather small (1,715 square meters of exhibition space) and is definitely limited in its offering.  I was more impressed by the design of the display space to showcase the items than the items themselves actually. If the entrance fee were cheaper (it is usually 7 Euro but only 5 Euro on Fridays after 8PM), I could recommend it more wholeheartedly. But the museum has exceptional opening hours (Fridays till 11PM and on other days till 8PM) that it is a great choice if you still feel like seeing another museum but most other museums in Florence are already closed.

For more information, see the museum’s website.



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